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Media Planner

Apply Job ID 15095 Date posted Sep. 03, 2019 Location Byron Center, Michigan Full Time / Part Time Full time (FT)

Quad/Graphics

Employees at Quad thrive at the intersection of thinking, making and marketing. As we continue to take the bold steps necessary to transform our offering, our goal is to provide our clients with the most powerful integrated marketing platform. We’re all partners in our company, committed to do the right thing, trusting the process, innovating for the future, growing the business, believing in each other, and having a little fun along the way.

The primary role of the Media Planner is to provide information and insights to facilitate the planning and placement of all clients’ media needs. The Media Planner is responsible to assist clients in establishing budgets, recommending media plans, and maintaining good relationships with clients and on-site personnel.


RESPONSIBILITIES

The Media Planner is expected to:
  • Provide information and direction to the internal media buying teams on the execution of client media campaigns. 
  • Maintain current knowledge on the markets they are responsible for.
  • Ability to construct effective and efficient media recommendations.
  • Coordinates and manages multiple projects simultaneously.
  • Establishes timelines for needed budgets and approvals then works with the Client Service associates to meet deadlines.
  • Maintains resource and media files on target markets/client’s media footprint
  • Ability to evaluate consumer demographics and target potential consumers.
  • Evaluate effectiveness of campaigns to modify future media investments.  
  • Maintains media reports for clients as requested.
  • Alerts client service Directors and clients of special media offers/placement opportunities.
  • Evaluates media opportunities and platforms in order to make a recommendation to the client.
  • Ensure media campaigns are billed.
  • Ensures completion of projects approved by clients.
  • Provide feedback to Director, Managers, Supervisors, Buyers and Media Coordinators for performance and development.      
Qualifications:
  • Proficient computer skills including (MS Word, MS Excel, MS Outlook, MS PowerPoint).
  • 4-year college degree or equivalent in marketing, advertising or related field

  • 2-8 years of experience in providing media services to retail clients

  • Excellent verbal and written communication skills.
  • Strong ability to multi-task projects/tasks as well as communicate with other departments.
  • Should have an understanding of print advertising.
  • Experience in the Newspaper industry.
  • Experienced with Newspaper, Outdoor and general digital experience.
Additional Company Information:
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad/Graphics is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
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