Senior Copywriter - DMApply Job ID 15752 Date posted Nov. 14, 2019 Location Chicago, Illinois Full Time / Part Time Full time (FT)
- Excellent written and oral communication skills, esp. the ability to write direct response marketing content and present with little input from manager.
- Understand various persona segments & write integrated DM content across a variety of media – traditional, digital, social; B2B as well as B2C.
- Provide conceptual direction and rationale writing (beyond copy) to lead creative development and presentation.
- Demonstrate consistent quality and accuracy across all project work and communication.
- Work closely across teams to gather & assess information for creative execution, (copy & other content).
- Strong creative, strategic, problem-solving, and interpersonal skills to work with people at all levels, maintaining regular communication with both customer and internal teams.
- Oversee and mentor DM writing of more junior writers.
- Lifecycle project management including analyzing client requirements, scoping, scheduling, strategizing activities/concepts, execution (writing), and timely team handoffs.
- Gain approval from various stakeholders, including creative, account, client and legal teams.
- Strong presentation skills and the ability to lead cross-functional team meetings and gain creative consensus.
- Develop and maintain marketing calendars and work across multiple channels to maintain team organization.
- Communicate formal post-mortem to capture knowledge, lessons learned, best practices and resources, and deliver to the creative team for growth.
- Demonstrate accountability, initiative, and resourcefulness to support the businesses.
- Ability to assess needs and create solutions to meet goals, including issue management and resolution skills.
- Effectively understand and communicate all marketing possibilities / limitations when working with creative & account teams; anticipate needs and key points in projects for which creative expertise is required.
- 4-year college degree or equivalent
- 2-4 years of experience as a Senior Copywriter
- Excellent verbal and written communication skills (English language) across multiple direct response marketing media – digital to print to TV / radio to social.
- Strong understanding of target segmentation, personas and their direct influence on DM content.
- Knowledge of the latest digital and ftp technology and communications.
- Knowledge of POS and store signage.
- Knowledge of AP Style / Chicago Manual of Style or like language-based manual, as well as digital best practices.
- Strategic Creative (conceptual) background a plus.
- DM writing portfolio samples requested.
- Mac OS based hardware/software systems, particularly writing software including MS Office, etc.
- Basic understanding of remote connectivity to communicate from various locations.
- Writing & Page Layout Software: Adobe CS (Primarily InDesign), Archiving and Backup Procedures; familiarity with communication for digital/social/video applications, ability to learn agency Soft Proofing software.
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