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Learn more about Quad's response to COVID-19.

Freelance Digital Strategist

Apply Job ID 18553 Date posted Jan. 12, 2021 Location Minneapolis, Minnesota Full Time / Part Time Part time (PT)

Quad/Graphics

Employees at Quad thrive at the intersection of thinking, making and marketing. As we continue to take the bold steps necessary to transform our offering, our goal is to provide our clients with the most powerful integrated marketing platform. We’re all partners in our company, committed to do the right thing, trusting the process, innovating for the future, growing the business, believing in each other, and having a little fun along the way.

KEY RESPONSIBILITIES

  • Manage and maintain web and social media content calendars and campaigns.
  • Nurture social media communities through daily monitoring, publishing and engagement.
  • Identify content trends on digital initiatives drawing on your knowledge of copywriting, video and graphic design, and social media channel nuances and audience behavior.
  • Compile and analyze content performance (both qualitative and qualitative insights) and recommend high level growth opportunities for social media buys.
  • Ability to communicate digitally with a high level of precision to reflect the brand persona in a timely manner with the ultimate goal of fostering brand loyalty and grow affinity.
  • Understand and embrace the expectation that social media operates outside of traditional business hours.
  • Ability to use online listening, curating, publishing and measurement platforms and tools effectively.
  • Evaluate and monitor the quality and performance of all services provided to the Client(s) by Quad.

JOB REQUIREMENTS

Experience: Minimum 6 years of experience including: retail marketing, corporate marketing department and advertising agency.  A minimum 2-3 years of experience in a digital domain – experience with social media, community management, copywriting, email, digital storytelling, mobile and technology solutions preferred.

Knowledge, Skills & Abilities: 

  • Understanding of social media platform management tools. Experience with Agorapulse or similar tools desired.
  • Strong understanding of social media copywriting, editorial calendars, content ideation and mapping, brand persona, and customer service.
  • Expertise in identifying and forecasting emerging trends in the digital content space.
  • Ability to convert and implement strategic plans into tactical ones.
  • Superior oral and written communication skills; excellent typist, great listener and relationship oriented.
  • High comfort level leading brainstorms and ideation and filling up whiteboards.
  • Ability to inform, educate and influence staff to support goals and objectives.
  • Ability to work with a team to think strategically and act tactically in order to align Quad's services with customer needs.
  • Understanding of marketing strategy, creative, photography/videography, print production, media and digital.
  • Knowledge of customer services, sales, retail structure, operations, account service/sales management, best practices and proven ability to communicate and implement.

Additional Company Information 

We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.

Quad is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

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