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Media Planner

Apply Job ID 16634 Date posted Jan. 29, 2020 Location Minneapolis, Minnesota Full Time / Part Time Full time (FT)

Quad/Graphics

Periscope is a full-service creative agency on a mission to Do Things People Love. We are an idea-centric culture with world-class creativity, providing unique, in-depth understanding and expertise for every touchpoint in the consumer journey. Every action and decision we make manifests in this notion. Layered within this idea are the opportunities and responsibilities that allow us to practice what we preach.

We're looking for a Media Planner to join our team! The Media Planner develops a deep understanding of clients’ business and marketing objectives and designs and builds multi-channel media recommendations to meet each client’s unique goals.

ABOUT THE GIG:

  • Develop thorough and ongoing insights into audience and landscape to inform each client’s unique strategy and tactics, including understanding marketplace trends, planning rates, inventory constraints, new programs/initiatives, etc.
  • Develop and create reach and frequency scenarios to determine effective media mix
  • Evaluate and create value-added and innovative media recommendations, reports, and POVs to internal and external stakeholders
  • Collaborate with Media Buyers, cross functional teams, and clients through the media planning process
  • Manage media plans and budgets throughout the campaign across all forms of media and integrate with department subject matter experts when needed
  • Analyze metrics and media competitive data to draw meaningful insights and implications and generate ideas on ongoing media optimizations throughout the campaign
  • Actively seek out information including emerging media and technology, changes in media consumption patterns, market conditions, and media ownership
  • Foster and maintain positive client and vendor relationships through written and verbal communications
  • Perform other duties as assigned from time to time to meet the changing needs of the department and the agency
  • Attend and participate in Internal Meetings, as necessary (including weekly status meetings)
  • Provide clear, concise, accurate implementation documents that are routed to internal account teams and media vendors as required by Supervisor or other departments
  • Maintain appropriate records of client decisions or approvals, particularly authorizations to proceed with chargeable services
  • Keep all members of account and media teams informed of problems or opportunities that could impact a client’s media plan outcomes or budgets


ABOUT YOU:

  • A critical thinker with a fondness for developing analytics
  • Creative, inventive, and insightful
  • An efficient multi-tasker who thrives in a constantly changing environment
  • Detail-oriented, organized and able to meet tight deadlines
  • Effective communicator who does what it takes to get a project done
  • Comfortable with presentations and public speaking
  • A team-player

SKILLS & EXPERIENCE:

  • 2-4 years preferred working with media planning/buying at an agency or client-side
  • Bachelor’s degree or equivalent education and/or work experience in advertising/marketing/communications or similar related field
  • Experience with any of the following preferred: MediaOcean, Nielsen, MRI, Scarborough, Kantar, Google Marketing Platform, YouGov, Google Ads, Facebook Business Manager, The Trade Desk, Microsoft Ads, Amazon Ads, LiveRamp
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