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Email Marketing Specialist

Apply Job ID 30240 Date posted Feb. 08, 2024 Location Sussex, Wisconsin

The Email Marketing Specialist will work cross-functionally with internal marketing pillars and external partners to support the email strategy and list management specifically in B2B email campaigns and reporting while also managing multiple campaigns simultaneously.    

Responsibilities:

  • Build and manage email lists for targeted and personalized communications.
  • Segment lists based on behaviors like past email engagement and website interaction as well as minimize multiple campaign inclusions to avoid email fatigue.
  • Develop, implement, and optimize end-to-end B2B email marketing campaigns to drive engagement and conversion.
  • Create and design specialty emails within template guidelines.
  • Manage email optimizations including A/B testing to ensure the best results.
  • Alt: Develop documentation and road maps for processes, A/B tests and promotions that succeed through email
  • Collaborate with cross-functional teams to align email marketing strategies with broader marketing initiatives.
  • Analyze key performance metrics and use insights to refine and improve campaign effectiveness.
  • Consistently report up to leadership on overall email metrics and channel health.
  • Develop an email calendar and send out weekly updates to the Marketing team of upcoming distributions
  • Stay current with industry best practices and emerging trends in email marketing.
  • Ensure compliance with email marketing regulations and best practices.

Qualifications:

  • Bachelor’s degree preferred
  • 4 years of experience in B2B email marketing with a proven track record of successful campaign management
  • Proficiency in email marketing platforms (Prior experience with Eloqua a strong plus), marketing automation, and CRM tools.
  • Strong analytical skills and the ability to derive actionable insights from campaign data.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally.
  • Project management experience

Employees can be expected to be paid an annualized salary range of $57,000-$85,500, based on variations in knowledge, skills, experience and market conditions.

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