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Senior Manager, Marketing Analytics

Apply pin iconLocation Sussex, Wisconsin Job Category Communication & Affairs Business Unit (brand) Rise Date posted 06/04/2024 Job ID 30695
Rise Interactive is a full-service digital marketing agency, driving better business outcomes for consumer products, consumer services, and B2B brands with our proven approach to cross-channel media management and customer experience. Rise is the only performance marketing agency powered by Connex®, a cross-channel media optimization platform that enables our analytical marketers to invest each dollar where it will drive the greatest return. We combine media expertise with our award-winning customer experience practice to drive, engage, and convert customers better than our clients’ competition. Rise is fueled by the most data-driven marketing minds around the globe, helping leading consumer products, consumer services, and B2B brands make smarter marketing investments and create more relevant experiences for their customers.

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.  

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency.  We're looking for talent like you who can continue to elevate our work and culture.  

The Senior Manager, Marketing Analytics has a perpetually Client-facing role while also managing and leading projects in service of the Client. The Senior Manager, Marketing Analytics is seasoned in maintaining positive client relations and has accountability for ensuring work performed is accurate, timely and relevant to the client’s business needs.  Additionally, they are responsible for helping grow the analytic business by expanding existing relationships and helping close new businesses.

KEY RESPONSIBILITIES

  • Construct analytic solutions to solve client’s business problems, develop pricing/SOWs and push through signature.
  • Manage all aspects of client campaigns, providing excellent client service while maximizing business opportunities.
  • Initiate, implement, and inspire a big picture vision around deliverables.
  • Establish and grow strong relationships with client stakeholders by demonstrating industry knowledge and attention to detail.
  • Work with the Analytics team to gauge campaign performance and KPIs to determine performance, then relating actionable next steps to clients.
  • Produce/oversee timely, accurate, and effective weekly client performance recommendations, reporting/analysis, and quarterly results analysis.
  • Initiate, create, and develop client presentations and lead with confidence while listening to the client, including QBRs, RFPs and proposals.
  • Manage multi-faceted teams, delegate work appropriately, and ensure the team remains challenged and inspired.
  • Proactively improve and create efficiencies by capitalizing on opportunities to automate and improve department processes.
  • Become a trusted analytic expert for the Quad sales and marketing team.
  • Articulate the business questions under consideration and how the analytic approach will address those questions.
  • Understands the source, accuracy, and meaning of data elements included in analyses you are managing.
  • Exhibits healthy skepticism for the form and function of each selection and analysis.
  • With assistance, determine meaningful insights by applying the appropriate marketing metrics leveraging response reporting.
  • Manage multiple channel projects from beginning to end.
  • Ensure all necessary analytic internal processing is conducted properly (Workfront, Unity, etc.)
  • Manage profitability and billing of analytic projects.
  • Keep management informed regularly of events/issues that could impact client relationship.

JOB REQUIREMENTS

Appropriate education and/or experience may be substituted on an equivalent basis

Education: Bachelor’s degree in advertising, communication, marketing or related field.

Experience: 5+ years of experience including retail marketing, corporate marketing and/or advertising agency. 

Certificates, Licenses, Registrations:  None

Knowledge, Skills & Abilities: 

  • Understanding of marketing strategy, creative, analytics, print production, media and digital. 
  • Knowledge of customer services, sales, project management, operations, account service/sales management
  • Exceptional storytelling and writing skills
  • Ability to manage multiple projects and thrive under pressure
  • A creative mindset and ability to think outside of the box
  • Exceptional presentation skills
  • Proven skills or experience in sales can be helpful
  • Time-management, organization and leadership skills
  • Strong communication and negotiation skills
  • An analytical approach to problem solving
  • Ability to understand and communicate complex concepts/business issues verbally and in writing to clients and management. 
  • Strong soft skills that allow you to provide exceptional, personalized customer service to high-level clients
  • Inspire a spirit of teamwork and cooperation within the Analytics team and cross other teams
  • Set and prioritize goals and achieve them as scheduled
  • Willingness to take direction from superiors and seek suggestions from peers.
  • Ability to work with a team to think strategically and act tactically to align Quad's services with customer needs
  • Demonstrate willingness to work together with peers and other Quad departments to improve quality and performance
  • Experience with MS Word, MS Excel, MS PowerPoint and Outlook
  • Travel as required, temporary assignments (out-of-town).
  • Highly detail-oriented and are perceptive about client needs and how to accomplish them

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency.  We're looking for talent like you who can continue to elevate our work and culture.  
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