Be a solution finder, Be Quad

As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.

The Client Account Director leads existing client offerings as the primary client relationship manager including a strategic and day-to-day responsibility for driving the contribution and growth of revenue by managing the overall relationship of their assigned client base.

Responsibilities:

Client Relationship Management:

• Build and maintain strong relationships with clients, understanding their needs and objectives.
• Serve as the primary point of contact for client communication, ensuring their satisfaction and addressing concerns promptly.
• Collaborate with clients to develop omni-channel strategies that align with their business goals.

Strategy Development:

• Lead the development of comprehensive marketing and communication strategies tailored to each client’s industry and objectives.
• Provide strategic guidance and insights to clients, offering innovative solutions to enhance their brand presence and market positioning leveraging Quad’s analytic & data driven solutions.
• Collaborate with internal teams to ensure strategies are effectively executed and align with client expectations.
• Understand Quad’s superpowers and how they translate to client success and evangelize those results across their (and our) organization.
• Comprehension of Quad’s Marketing Technology capabilities and how to apply them to clients’ needs.

Project Management:

• Oversee the end-to-end execution of campaigns, projects, and initiatives, ensuring they are delivered on time, within scope, and on budget.
• Coordinate cross-functional teams to ensure seamless project implementation, including creative, production, and digital teams.
• Monitor project performance, identify potential roadblocks, and proactively propose solutions to ensure successful outcomes.
• Be the internal bridge between Sales, Delivery, Tech, Analytics, and Channels.

Financial Oversight:

• Manage and track client budgets, ensuring that projects are executed within the allocated budget limits.
• Provide accurate financial reporting and forecasting to clients, demonstrating transparency and accountability.
• Understand the top-line, margin, and bottom-line implications associated with the business they lead
• Identify opportunities for upselling and expanding the scope of services to drive revenue growth.

Business Development:

• Identify and pursue new business opportunities with existing clients, leveraging strong relationships and understanding of their needs.
• Organically locate ways in which Quad can support a client’s business goals and shape the processes in which we aid the client across both their org and our own
• Participate in new business pitches and presentations, showcasing the agency’s capabilities and expertise to potential clients.

Performance Measurement:

• Establish key performance indicators (KPIs) for client projects and campaigns, regularly measuring and reporting on their success.
• Analyze campaign results, extract actionable insights, and provide strategic recommendations for continuous improvement.
• Create mechanisms for Quad to frequently share results and insights to show the value of our relationship

Industry Expertise:

• Stay up-to-date with industry trends, emerging technologies, and best practices to offer informed recommendations to clients.
• Add to their ongoing repertoire of marketing knowledge by employing obsessive curiosity about how they can grow and how that can benefit their clients
• Attend industry events, conferences, and workshops to network and deepen understanding of relevant markets.
  

Qualifications: 

• Bachelor’s degree preferred
• 10 years in client delivery
• Strong understanding and knowledge of various direct marketing channels, including direct mail, email, social, and digital advertising
• Experience managing marketing campaigns in regulated industries (ie., utilities, telco, insurance)
• Ability to inform, educate and influence clients
• Experience developing and managing to budgets
• Exceptional negotiation skills required
• Requires market knowledge to assess organic growth opportunities and when to change current client strategies
• Knowledge of account service/client management best practices and proven ability to communicate and implement
• Superior written, verbal and presentation skills
• Ability to travel

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