Connected Commerce Testing in a Unified Marketplace
Quad is emphasizing the changing dynamics of brand marketing and highlighting the convergence of in-store and digital shopping experiences. Quad uses the grocery sector as an example, noting its significant shift to e-commerce, with nearly half of grocery shoppers using online delivery options recently.
To address the merging of customer attention across physical and digital environments, brands need effective 360-degree marketing strategies. Quad emphasizes the importance of pre-market testing over traditional in-market testing to avoid financial and reputational risks associated with underperforming campaigns. Pre-market testing allows brands to evaluate digital and physical assets before launch, saving costs and time.
Quad's Accelerated Marketing Insights platform provides rapid customer feedback, enabling brands to refine their strategies efficiently. The platform includes advanced tools like eye-tracking technology and heatmapping in simulated shopping environments, offering real-time behavioral data to enhance marketing efforts. Quad's approach ensures brands can optimize their campaigns before they reach consumers, leveraging better testing for connected commerce success.
