GENERAL PURPOSE OF JOB:

The Associate, Ad Operations is crucial to the success of our advertising campaigns, ensuring smooth execution and optimal performance. The ideal candidate will possess a strong understanding of digital advertising and excellent technical skills. This role blends the expertise of an Ad Trafficker with the broader responsibilities of an AdTech Specialist, with a particular emphasis on tagging, tracking, and platform management.

KEY RESPONSIBILITIES:

• Work with cross-functional teams to traffic creative assets and maintain campaign requirements in relevant platforms ensuring accurate and timely execution
• Implement tracking pixels, troubleshoot AdTech platforms, and assist with tag management systems to ensure proper measurement and attribution
• Collaborate with team members to complete day-to-day tasks for stakeholders
• Assist with the documentation of internal processes and policies tied to ad operations.
• Stay up-to-date with industry best practices, trends, and AdTech advancements
• Channels include but are not limited to: Programmatic, Search, SEO, Social, Affiliate, Marketplace, Influencer, Broadcast and Out-of-Home.
  

JOB REQUIREMENTS

Education

• Bachelor's degree in marketing, advertising, or a related field is preferred
• Ability to speak, read and write the English language

Experience:

• 1+ years of experience in ad operations or a related field
• Understanding of AdTech platforms and ad tagging methodologies
• Experience with tag management systems and data management platforms is a plus