General Purpose of Job:  

The Associate, Investment, Programmatic is responsible for facilitating the placement of approved media plans, as well as confirming, monitoring and optimizing digital media orders to ensure the clients’ advertising program is executed flawlessly. The successful Associate provides a high level of service to assigned accounts and digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.  

Key Responsibilities:  

Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy

Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience

Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives

Assist in development of media strategy and recommendation and helping with elements of client presentations

Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications

Support the pacing, optimization and management of campaigns, as applicable

Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise

Facilitate the analysis and interpretation of data trends and develop improvement solutions

Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows

Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed

Education:

Bachelor’s degree (communications, marketing, advertising, or business)  

Ability to speak, read and write the English language

Experience:  

0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus  

Experience with Microsoft Office suite; foundational / practical experience with Excel a plus

Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required

Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan

Ability to convert and implement strategic plan directions into flawless tactical executions

Certificates, Licenses, Registrations:

Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads and IAB Digital Media Planning & Buying are a plus but not required

Knowledge, Skills & Abilities:

Strong analytical capabilities with aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot, and QA campaigns

Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level

High comfort level participating in brainstorms and ideation sessions

Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs

#LI-MJ1

Employees can be expected to be paid an annualized salary range of $55,000-$60,000, based on variations in knowledge, skills, experience and market conditions.