Sr. Manager, Analytic Liaison (Direct Marketing)

Role Overview

The Sr. Manager, Analytic Liaison plays a key role in connecting Quad’s Direct Marketing strategy, account teams, and Analytics function to ensure data is effectively applied across active client programs.

This role focuses on translating analytic outputs into actionable insights, aligning analytics to campaign objectives, and supporting ongoing performance optimization. The individual works across teams to ensure clarity, consistency, and impact in how analytics are used within direct mail and integrated marketing programs.

Key Responsibilities

Analytics Coordination

• Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements.
• Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement.
• Coordinate with Analytics teams to ensure timely, accurate delivery of outputs.
• Manage priorities across multiple client programs.

Insight Translation & Application

• Interpret analytic outputs and translate findings for the internal client-facing teams.
• Connect performance results to business outcomes, with a focus on direct mail effectiveness.
• Simplify complex analytics into clear messaging for account teams and clients.
• Ensure consistency in how insights are communicated across programs.

Direct Mail Performance Optimization

• Apply direct mail expertise to evaluate and improve:
  • Audience targeting and segmentation
  • Offer and creative testing strategies
  • Response and conversion performance
• Support development and execution of test-and-learn frameworks.
• Partner with strategy teams to refine campaign approaches based on results.

Client & Account Support

• Support account teams in performance discussions, reporting, and business reviews.
• Participate in client conversations to explain results and recommendations as needed.
• Build confidence in analytics by ensuring outputs are relevant, clear, and actionable.
• Align analytic insights with client expectations and program goals.

Cross-Functional Alignment

• Serve as a liaison between Analytics, Strategy, and Account teams.
• Ensure alignment between analytic outputs and campaign objectives.
• Identify and address gaps in data, reporting, or analytic support.
• Support consistent processes for integrating analytics into direct marketing programs.

Qualifications

Experience

• 8+ years of experience in direct marketing, direct mail, marketing analytics, or related roles.
• Experience working closely with analytics teams in a marketing or agency environment.
• Background in client-facing roles supporting campaign performance and reporting.

Employees can be expected to be paid an annualized salary range of $103,720-$140,000, based on variations in knowledge, skills, experience and market conditions. 

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