Manager, Media Planning

General Purpose of Job

The Manager, Media Planning is responsible for developing a strong understanding of clients’ businesses, goals, and challenges and translating those insights into customized media strategies and plans.

The ideal candidate has a passion for media and digital marketing, experience across both digital and traditional media channels, and the ability to think critically and strategically. This role oversees the media planning process and helps build strong client relationships through clear, concise, and professional communication.

The Manager, Media Planning develops media plans designed to deliver against client goals and KPIs while providing ongoing strategic recommendations that positively impact the client’s business. This role also manages the day-to-day activities of team members, including mentoring, coaching, and developing direct reports.

The Manager will support both existing client strategies and new business opportunities, collaborating across teams to develop innovative media solutions.

Location: Mexico City, Mexico. This is a hybrid role with an expectation of working in the office three days per week.

Key Responsibilities

• Partner with Media Strategy leadership to develop innovative, customized solutions that support the goals of prospective and existing clients.
• Develop and oversee media strategy, campaign planning, budgets, optimization, and testing strategies for full-funnel, multi-platform campaigns.
• Plan across paid media channels, including television, radio, print, out-of-home, digital, social, and mobile.
• Leverage data, insights, and campaign learnings to determine the appropriate channel mix and strengthen data-informed media plans.
• Partner with Analytics teams to incorporate measurement and insights into media strategies and recommendations.
• Translate client audience data, business goals, and challenges into customized media plans.
• Support new business development by helping develop customized media approaches and recommendations for prospective clients.
• Collaborate with directors and peers to develop integrated media strategies that leverage connections planning and creative insights while aligning with client campaign objectives.
• Partner with activation teams to support plan execution and communicate negotiation, placement, and campaign results to clients, as appropriate.
• Stay current on media trends, emerging capabilities, the competitive landscape, and vendor offerings, and apply those insights to current and future client strategies.
• Oversee team members responsible for executing client media campaigns to ensure accurate and timely delivery.
• Foster proactive and collaborative communication with internal teams and external clients.
• Ensure client communications and campaign documentation are clear, concise, timely, and accurate.
• Lead and support team development through coaching, mentoring, and training on media trends, processes, and procedures.
• Coordinate team and cross-functional resources to effectively manage multiple projects and priorities.
• Implement and support operational best practices across the team and department.
• Proactively communicate media opportunities, risks, or challenges that could impact client budgets, campaign performance, or goals.

Education

• Bachelor’s degree preferred.

Experience

• 4+ years of media experience, including experience at both the tactical level, such as implementation and execution, and the strategic level, such as strategy, guidance, and training.
• Experience in omnichannel media planning across both digital and traditional media.
• Agency experience preferred.
• Demonstrated ability to manage multiple short- and long-term projects simultaneously.
• Strong judgment, prioritization, and problem-solving skills.
• Ability to adapt quickly to evolving client needs, business priorities, and marketplace changes.
• Working knowledge of third-party media research and measurement tools such as Nielsen, MRI, Scarborough, Kantar, DoubleClick, and YouGov.

Knowledge, Skills & Abilities

• Experience developing client-facing presentations and presenting strategic recommendations, including potential growth and upsell opportunities.
• Strong understanding of media planning and the distribution and syndication of content.
• Ability to facilitate and encourage innovative and creative thinking within the media space.
• Strong critical-thinking and problem-solving skills.
• Ability to perform effectively in a complex, fast-paced, and evolving marketplace.
• Collaborative approach with a willingness to contribute across teams.
• Demonstrated client-facing experience with excellent verbal and written communication skills.
• Strong attention to detail and commitment to accurate, high-quality 
• Committed to flawless execution.
• Ability to lead, coach, mentor, and develop team members.

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