The Sr Associate, Investment, Programmatic is responsible for facilitating the placement of approved media plans, as well as confirming, monitoring and optimizing digital media orders to ensure the clients’ advertising program is executed flawlessly. The successful Sr Associate provides in-depth analysis that drives programmatic strategy along with a high level of service to assigned accounts. The Sr Associate also displays digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.  

Key Responsibilities:  

• Manage complex digital and traditional advertising campaigns, which include implementing campaigns across ad servers and other technologies, ensuring proper creative implementation  

• Implement tracking pixels, troubleshoot AdTech platforms, and assist with tag management systems to ensure proper measurement and attribution  

• Collaborate with team members to complete day-to-day tasks for stakeholders  

• Assist with the documentation of internal processes and policies tied to ad operations  

• Manage data related to advertising campaigns, including list uploads and segmentation for targeting purposes  

• Ensure data privacy and compliance with relevant regulations  

• Integrate offline data sources with relevant digital platforms  

• Audit existing platform setups and provide recommendations  

• Assist with the discovery of new technologies, concepts, or processes  

• Mentor junior team members, providing support and training on campaign management, technical implementation, and troubleshooting  

• Reinforce best practices and processes; identify and execute on opportunities for improvement  
• Stay up-to-date with industry trends and best practices, contribute to ad operations processes and procedures, and collaborate effectively with cross-functional teams  

• Channels include but are not limited to:  Programmatic, Search, SEO, Social, Affiliate, Marketplace, Influencer, Broadcast and Out-of-Home 

Job Requirements:

Education:

• A bachelor's degree in marketing, advertising, or a related field is preferred.  
• Ability to speak, read and write the English language  

Experience:  

• 3+ years of experience in ad operations or a related field  
• Understanding of and proven experience with AdTech platforms and ad tagging methodologies  
• Experience with tag management systems and data management platforms is a plus