Manager, Data Partnerships & Licensing

Role Overview

The Manager, Data Partnerships & Licensing is responsible for supporting the development and commercialization of Quad’s data ecosystem by enabling strategic data partnerships and licensing solutions. This role works closely with sales, product, legal, and data teams to position third-party data assets, define usage rights, and ensure data solutions are effectively packaged and delivered to clients.

Acting as a bridge between external data providers and internal teams, this role helps translate partner capabilities into market-ready offerings that support client growth and Quad’s integrated marketing solutions.

Key Responsibilities

Sales Support & Commercial Enablement

• Partner with sales and account teams to incorporate third-party and licensed data into client solutions.
• Support client conversations by explaining data sourcing, usage rights, and value propositions of external data assets.
• Contribute to proposals, RFPs, and client materials involving data partnerships and licensing components.
• Help position Quad’s data ecosystem, including owned and partner data, in a clear and differentiated way.

Data Partnership Management

• Support relationships with third-party data providers, including onboarding, coordination, and ongoing collaboration.
• Assist in evaluating new data partners based on quality, coverage, compliance, and commercial viability.
• Maintain awareness of partner capabilities, data attributes, and applicable use cases.

Licensing & Compliance Coordination

• Work with legal and compliance teams to ensure proper use of licensed data, including adherence to contracts, privacy regulations, and usage restrictions.
• Help define and communicate data usage terms internally and externally.
• Ensure alignment between what is sold and what is contractually and operationally deliverable.

Solution Development & Integration

• Collaborate with internal teams to integrate third-party data into audience solutions and campaign strategies.
• Help define how partner data enhances targeting, segmentation, and overall marketing effectiveness.
• Ensure data solutions are scalable, operationally feasible, and aligned with Quad’s capabilities.

Market & Capability Development

• Stay current on trends in data marketplaces, identity resolution, privacy, and third-party data usage.
• Support development of go-to-market materials and internal education related to data partnerships.
• Identify opportunities to expand Quad’s data ecosystem through new partnerships or licensing models.

Experience

• 5+ years of experience in data-driven marketing, data partnerships, data licensing, or related roles.
• Experience working with third-party data providers, data marketplaces, or cooperative databases.
• Background in marketing services, data services, or adtech/martech environments.

Capabilities

• Understanding of data licensing models, usage rights, and privacy considerations (CCPA, GDPR, etc.).
• Ability to translate complex data concepts into clear, practical applications for sales and clients.
• Experience supporting proposals and solution development in a client-facing environment.
• Familiarity with how third-party data is applied in direct marketing and/or omni-channel campaigns.

Collaboration & Communication

• Strong cross-functional collaboration skills across sales, legal, product, and data teams.
• Ability to manage multiple partners and priorities simultaneously.
• Clear communicator with both technical and non-technical stakeholders.

Core Competencies

• Data partnerships & ecosystem development
• Licensing & compliance awareness
• Solution enablement
• Cross-functional coordination
• Client-focused communication
• Commercial awareness

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