As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.

General Purpose of Job

The primary role of the Proposal Development Content Strategist is to serve as a skilled, dedicated resource for the Proposal Development Team, specializing in graphic design, content formatting, copywriting, and data visualization to support Quad’s responses to client Requests for Proposals (RFP) and Requests for Information (RFI). This role combines creative design and compelling written communication to deliver captivating proposals that showcase Quad’s solutions while maintaining consistency with Quad’s overall brand voice and standards.

Key Responsibilities

The Proposal Development Content Strategist is expected to:

• Possess a strong understanding of the RFP process and break down deliverables into visually appealing and well-written components, collaborating with the Proposal Development Team to deliver covers, pages, graphics (maps, infographics, icons, charts, etc.), slides, and persuasive copy that clearly communicates Quad’s value proposition.
• Develop and refine written content for proposals, ensuring clarity, accuracy, and alignment with client requirements and Quad’s brand tone. This includes crafting executive summaries, solution descriptions, and marketing narratives that resonate with client needs.
• Edit and proofread proposal content for grammar, style, and consistency, maintaining high standards of quality and professionalism.
• Collaborate with subject matter experts to translate technical information into clear, compelling language for diverse audiences.
• Maintain a general understanding of business concepts (profitability, cost management, negotiations), marketing operations, creative processes, and print practices to inform both design and copywriting decisions.
• Stay at the forefront of industry knowledge by participating in educational opportunities, discussions, and resources provided by Quad.
• Handle confidential information with discretion and professionalism.
• Provide creative and copywriting support for internal projects as needed, partnering with Senior Leaders of Sales Administration and the Proposal Manager to develop strategic presentations and client-facing materials. 
• Support leaders in presenting concepts and formats, ensuring ideas are effectively communicated through both design and written content.

Job Requirements

Education: Bachelor’s degree in graphical design or related field

Experience: 5 years of experience as a graphic designer/Designer with at least 3 years in the development of business for marketing agencies

Knowledge, Skills & Abilities:

• Knowledgeable about the proposal process and is hands on in the development of templates and frameworks as well as proposal content and graphics concepts.
• Collaborate with Proposal Development Coordinators, Estimating, Strategic Pricing and Planning Managers, and Sales Executives to develop and execute innovative graphic concepts for proposals and presentations.
• Develop graphical covers, headers and footers that represent the company brand.
• Conceptualize proposal layouts and create/edit high-end graphics.
• Ensure all graphics are consistent within the proposal.
• Participate in quality reviews to ensure latest graphics and creative assets are included in the proposal.
• Attend and participate in kickoff, status, and review meetings.
• Support internal customers with non-proposal related projects.
• Work quickly and carefully to complete work on both small and larger projects, collaborate with colleagues, and suggest new solutions to improve existing content.