General Purpose of Job:

The Associate, Investment, Digital is responsible for facilitating the placement of approved media plans across a number of digital tactics, as well as confirming, monitoring and optimizing digital placements to ensure the clients’ advertising program is executed flawlessly. The successful Associate provides a high level of service to assigned accounts and digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.

Key Responsibilities:

· Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in

support of the paid media strategy

· Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword

analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional

client experience

· Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based

recommendations to accomplish client goals and objectives

· Assist in development of media strategy and recommendation and helping with elements of client presentations

· Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality

assurance for all campaign launch / modifications

· Support the pacing, optimization and management campaigns, as applicable

· Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and

troubleshoot issues that arise

· Facilitate the analysis and interpretation of data trends and develop improvement solutions

· Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and

systems, and improve current workflows

· Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as

needed

Job Requirements:

Education:

· Bachelor’s degree (communications, marketing, advertising, or business)

· Ability to speak, read and write the English language

Experience: · 0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus  · Experience with Microsoft Office suite; foundational / practical experience with Excel a plus · Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required · Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan · Ability to convert and implement strategic plan directions into flawless tactical executions

Certificates, Licenses, Registrations:

Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads and

IAB Digital Media Planning & Buying are a plus but not required

Knowledge, Skills & Abilities:

· Strong analytical capabilities with aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot,

and QA campaigns

· Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level

· High comfort level participating in brainstorms and ideation sessions

· Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs